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TRAIT #7
Standard of Excellence

The final trait is that all of the clubs had a standard of excellence. You have to create an ongoing policy of coach education. If the ASCA clinic is in your area, go and take your staff. You should have a POLICY, and please take note that the word POLICY is in capital letters; education should not be something you think that might possibly consider doing sometime in the future.  It has to be a POLICY of the program; it has to be a personal POLICY on your part. Every one of your coaches needs to be educated! You have to keep them smart. Why? Because if they’re dumb, they are going to teach dumb stuff to your young kids. There must be progression for coaches. You know how progressions work. Some little kids come to the pool and they don’t know how to swim and they end up going to nationals in a few years. That’s a progression.

You should raise your coaches from being novice coaches to being “B” coaches, to being “A” coaches, to being “AA” coaches, to being ready to take their own program. Coaches must progress, and if you are coaching the coaches, you need to be sure that you are teaching them how to be better coaches at a higher level. You cannot expect that the novice coach is going to be there in 10 years if you are paying him $5 per hour, unless you’ve got someone who is really, really special. You might have someone who is a magnificent teacher who is going to stay in one place and who likes little kids. You treat this person like gold!

You pay as much as you can early on for education. As your team builds and gets stronger, as it should with better and smarter coaching, pay for all coaching education. Don’t be afraid that they are going to leave. They are! Coach them to leave smart and under good terms with you. Don’t coach them to leave, move into the pool down the street, and run you into the ground. I don’t mind having a fast team next door. I figure it’s just going to help us go faster. What’s going to hurt me is if the coach of that new team is someone who used to assist me and who now bad-mouths me. If his team goes fast, we go fast, everybody goes fast, and life is good.

Beware of too much sophistication for little kids. Eight year olds are not little senior swimmers. Compared to mature swimmers, eight year-old swimmers are completely different animals. They are different. They can’t generate lactic acid, they can’t do a lot of things physiologically that a 25 year-old can do. They are a blank slate and they are going to learn everything you throw at them. They may not be able to show it right away. You keep saying to Bosco to do the right thing enough times, and somewhere down the road, Bosco is going to say, “Oh yeah, you do it like this.”

Each of these successful teams has a legacy of excellence from top to bottom. Excellence runs as the marrow in the bones of their programs. It’s as real as the water in their pool, and it can make you do remarkably. Excellence must be the standard from novice to national. You dare not have one coach over here teaching excellence and another coach over there accepting mediocrity. You cannot have it. Excellence has to be coach maintained and board certified. The board has to buy into it. If you ar going to build and go for excellence, the board has to say, “Yes we agree, we back you, we certify everything you say.” You strive for excellence daily. If someone chooses less than excellence, then you can choose whether to have him or her as a member of your club. The board should then say, “We are excellent and we are going to go that way, and we are going to strive to be excellent. If you don’t like it, we’re sorry, but this is the way we are going and maybe you need to find a program you believe in.”

How would you measure excellence on a 12 and under level? You measure it by looking at what you are asking for and by what you are getting back. You will have an excellent kid if he comes to practice and loves to be there, a kid who’s doing the best that he can. Is the swimmer someone who is listening, someone who is trying to apply what he hears? At 11-12, the best that you can ask for is that they try to apply what you teach, not get in the way of other kids, and be supportive of teammates.

I’ve seen little kids tell each other after practice how excellent the other kid had been that day. Little Bosco comes over and says “Mary, that was really cool! That was neat the way you did that.” I’ve seen little kids do that. It’s not impossible if you teach and expect excellence. How did you do that? If you catch a kid doing something bad, maybe you talk to him off to the side. Kids that do something magnificent, something excellent, you bring up in front of everybody. At Kansas City Blazers, I was able to point at kids who grew up in the program. That is a wonderful tool. That will promote faster that anything. “You guys, Janie Wagstaff just broke the American Record. Five years ago she was sitting on the deck in this pool doing what you are doing. You can be excellent, too!”

And you can promote it just like it’s a product, like it’s something special, because it is! There are too many places where kids go in this world not to be excellent. Your kids are not normal. Excellence is not normal. Excellence is an aberration. You need to teach core values to your kids. Why? Because normal is C’s in school, normal is skipping out every once in a while, normal is 40 hours in front of the TV every week. That’s normal for American kids. I never wanted my son or daughter or my swimmers to be normal. I wanted them to be excellent.

When I was in high school, I took a class that was called Civics. It taught you how to be a citizen of the country, the city, and the state. Now it’s part of your job. Teaching right and wrong is now a part of all of our jobs. You cannot build a team with a bunch of people who don’t understand right and wrong. And there’s nothing wrong with walking up to someone and saying, “YOU’RE WRONG!” as long as you do it in a civil, polite fashion. I would say in a soft voice, “Excuse me, you are wrong! That was incorrect and do not ever do that again.” Sometimes that soft voice has the bigger impact. How many of you on a daily basis have to raise your voice to be heard? How many of you on a daily basis get ticked off at a kid and say quietly, “ I need to talk to you.” And which one gets the bigger response? If you want your kids to be honest, you have to be honest with them. If you want your kids to be forthright and hard working, then you have to be just as forthright and hardworking. And you should be working to benefit them.

You have to teach your swimmers the work-goal relationship. There’s a constant, a connection between what they do and what they get. There’s no guarantee that if you come to practice 100% of the time, you are going to win the gold medal. The guarantee is that if you come to practice 100% of the time, and work hard and do what you are supposed to do, when the opportunity gets there, you will have a better chance than most other people. I can guarantee you the opportunity of for a better outcome. I cannot guarantee you the outcome.

I have given seven traits to work on. I have thrown in a lot of different facets to each of these traits; you need to work them all. You can’t leave one out. As I said way back when this started, there may be more than seven traits, but there aren’t fewer than seven. If you ignore one, it would be like leaving one plank out of a boat. It doesn’t work. When you go back home and you start looking at what you are doing, please, please, please keep in mind . . .You are involved in the best sport there is! You have the tools in your hands to do any building that you have to do. Even if it’s rebuilding the club you are in, the tools are there. If you use them, you will be successful, I can promise you that.

Taken from an edited transcript of a presentation that Mike Lewellyn gave at the National Age Group Coaches Conference in April 1999.


 
 
 



 
 
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